Antarctica???

Sea World Orlando announced yesterday that they are raising ticket prices again immediately for the second time in 4 months.  This is all in anticipation of their new attraction:

Antarctica - Empire of the Penguin

SeaWorld claims that this will be the coldest theme park attraction in the world and the largest expansion in the park's history.  However it comes at a cost.

Ticket prices are being raised by over $4/day up to $89 for a single day, the same as Disney and Universal
Annual passes are being raised by over $30

Is this an attempt to deter attention from the fact that they still continue "breeding programs" of whales and dolphins for "public viewing"?  Or in anticipation to pay for the beluga whales that could potentially be imported Russia by the Georgia Aquarium?  Although they have had a penguin exhibit for a long time, will there be additional penguins added to the attraction?  If so, where did they come from?

In the video above, the display shows a very up-close-and-personal experience with the penguins.  I can't help but wonder how this will effect them.